Website ranking on Google can be improved using search engine optimization (SEO) techniques. When people start searching for a particular thing, they will most likely click the first five websites available on the search engine. These websites match their keyword or key phrase in the best possible way and provide relevant information from reliable sources.
To make your website rank among the highest ones, you must develop and implement an effective SEO strategy that offers accurate data and aligns with search engine algorithms.
Ranking factors get more efficient every passing year due to advanced technology. Understanding that Google uses robots to crawl a website and look for adequate information is essential. Optimised content includes keywords, backlinks, internal links, quality content without duplication, and other SEO practices that improve visibility and ranking.
Below are some Google ranking factors that ensure a website secures a higher ranking organically and become a trustworthy and prominent business.
Relevant Content
A website must provide appropriate content by using relevant keywords. Google crawls a page and detects all the information given on the website. When people search using a keyword related to your content, it should match your page to be visible on the top results. If it responds that way, then your SEO strategies are on point.
Keyword Research
Suitable keywords enhance your website. It enables you to write content according to Google’s algorithm and target audience. It entails striking the correct balance between identifying keyword-rich content and content that is also useful to the reader.
Reduced Bounce Rate
It is considered a bounce rate if people visit your page and leave instantly. Having relevant and informative content is essential as it holds customers for a longer time. Slick-through rate (CTR) can detect if your website quality is good enough to prevent bounce rates.
Quality Content
Keep your content high-quality, relevant and accurate, and avoid stuffing it with keywords.
While content quality is crucial, so is quantity. You must ensure an optimum word count for your content, like articles and blogs, to keep the reader’s interest intact without making them bored.
On-page Optimization
Using the proper keywords, you can optimise your site to increase Google ranking and visibility. It is accomplished using relevant target keywords and suitable density to maintain a balance. It increases the possibility of people coming across your business.
Technical SEO
Technical SEO includes optimising the content for fast speed, mobile view friendly, containing relevant information, and optimised pictures and videos that do not take much time to load. This type of SEO can be a bit more tricky than others, but it is totally worth it.
Prevention of Duplicate Content
Google automatically lowers the ranking of a website with plagiarised content. It damages the brand’s credibility and reduces your chance to stand out amongst competitors. Creating original content is necessary for your SEO practices to work and produce optimum results.
Secure Ranking on Google
Google has been lowering search rank results for websites that lack a safe environment to increase web searchers’ privacy and security. The goal is for all sites with HTTPS to rank higher than those without. A secure website provides a better user experience for your clients, lowers the risk of cybercrimes, and results in excellent overall performance.
Learn More: SEO for Dentist
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